TL;DR:
- Zora is a decentralised social media platform where posts live on the blockchain.
- You can mint your content (photos, videos, text) as tokens.
- Every post has real value beyond likes, it can be bought, sold, or traded.
- Creators keep control and ownership of their work.
- It’s early-stage but has the potential to change how creators earn online.
“You have an idea? Great. Mint it, share it, let the market decide.”
That’s basically Zora in one sentence.
Before we dive into the rabbit hole, let’s talk about that word mint. If you’re new to crypto, you’ll quickly find that some words you think you know suddenly mean something else. In crypto, mint isn’t about making coins in a factory — it’s basically “sell.” So if you’ve got an idea, a photo, a design, or even some weird 2 AM thought you scribbled down, you can mint it on Zora. Which means you can put it out there, ready for anyone to collect.
For content creators like me, that’s magic. I can take a photo, write a short piece, or design something ridiculous at 2 AM — and by 2:05 AM, it’s live as a blockchain-verified collectible. Anyone can mint it. And if they do, I get paid.
For crypto folks, Zora is a playground. Art, culture, and tokens collide here — with that sweet, slightly reckless thrill of being early.
Now, let’s be real: social media is fun, likes are satisfying, and retweets feel great… but likes don’t pay the bills. Zora flips that. Instead of just posting for clout, you can mint your content as an NFT (non-fungible token — we’ll break that down more in the next post). People who like it can collect it, and you earn from every mint.
The kicker? You still own your work. Collectors aren’t buying the rights — they’re buying a unique digital copy. It’s like selling prints of your artwork. You’re still the artist.
I opened my Zora account three days before writing this, and honestly? The urge to post (or as they call it, cast) something just to see if someone mints it is dangerously addictive.
So how do you start?
Step 1: Get a crypto wallet
Use something like MetaMask or Rainbow. This will hold your NFTs and ETH (Ethereum) for fees.
Step 2: Connect your wallet to Zora
Go to zora.co, click “Connect Wallet,” approve the connection.
Step 3: Mint your first NFT
- Upload your file (photo, art, music, video).
- Add a title, description, and price.
- Choose the blockchain (Ethereum or Optimism for lower fees).
Step 4: Share it everywhere
Farcaster, Twitter, Discord, group chats — wherever your people are.
If you’ve ever dreamed of getting paid for the same creativity you already post for free, Zora might just be your new favorite obsession.
Next up in this series: Part 2 — How to Mint Your First Work on Zora (Without Messing It Up).
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